JP/EN

Encyclopedia of niime

2026 . 04 . 22

『きもちいい は うつくしい』出版記念白熱トーク ”tamaki niimeってなに？” 〈後編〉

大森「この本で書かれていること、言語化はできなくても、玉木さんのやってきたことっていうのは、僕はあまりにも合理的だと思っていて。それは正しいという意味で。実はこれから日本を本当の意味で持続可能にしていく人がここ、『日本のへそ』西脇にいるんだっていうことを、少なくともこの周辺の方々には分かっていてほしいというのが、 僕はあるんですよね。」 越川「本当に玉木さんの進み方ってパズル的だなって思ってて。設計図ありきじゃないんで。そこは直感に従って自分を信じてやってるし、スタッフを信じてされてるっていう。それで全体像が見えた時に、あ、組み上がった、みたいな。tamaki niimeの歩みって、その積み重ねかなっていうのをすごく感じています。そのワクワク感をハタから見ていても感じますし、一緒にやるような人たちが、本当、もっとここに集って来たら本当に面白いと思う。」

2026 . 03 . 03

『きもちいい は うつくしい』出版記念白熱トーク ”tamaki niimeってなんだろう？” 〈前編〉

大森「もうね、”ワクワク”なんですよ。玉木新雌さんという方は。本に書いてある内容は、頭で考えるよりも、体を先に動かそうということなんですけども、「体」か「頭」かじゃないんです。この方は「心」の方なんです。そんな心の場所にいらっしゃる方なので、頭で先に考えて体を動かすか、体を先に動かしながら頭で考えるか、じゃないんですよね。だから言葉に出来ない。」 玉木「この世の中の、もう既にできているものに対して、すべてアンチテーゼがあるから。もう他がやっていてそこに全然ワクワクがないと、あ、いいですってなっちゃうんだけど、そういうのに近かったのかもしれない。結局、やり直したときに、越川さんと私がディスカッションしたのは、既存のじゃないやり方にしようと。」

2026 . 01 . 01

niime: The Year’s End and a New Beginning in 2025-2026
〈the year-in version〉

“After digging our own well and opening up so many paths as tamaki niime, I finally feel like all the pieces have come together. Until now, we've stayed in one place, digging deeper and deeper—but this year marks our 20th anniversary, so it feels like… bang!—like we're about to burst open.” “Up until now, the shop, lab, and stockroom were all in one place. I'm thinking of spreading them out across the whole area. Right now, everything—including animals—is packed tightly here. So if we want to be a bit more considerate to our visitors, it might be clearer to separate things out and exhibit them that way. Each place has different highlights, doesn’t it?
Over the course of 2026, I think that vision will take shape.”

2025 . 12 . 31

niime: The Year’s End and a New Beginning in 2025-2026
〈the year-end version〉

“Dyeing, weaving, embroidery, cotton harvesting, hand-spun yarn… every kind of handicraft exists within India. We could buy their organic cotton and run it through our own spinning process. Ultimately, I hope to build a system where we can create one-of-a-kind pieces together with people in India.”

“The mission of the filming team was to beautifully convey how tamaki niime uses Apple products in everyday life. Everything was constantly adjusted and refined on the spot to further improve the visuals. The sense of being at a true creative site was overwhelming. It was incredibly exciting. after all. Apple's team was delighted too.”

2025 . 12 . 25

Fujimoto × Ishizuka — Talking About Daily Life with tamaki niime
〈part 2〉

Ishizuka: Communal life at Nakahata Dormitory became the foundation of how we live now.It stabilizes our hearts. That carries over into how we interact with people at work and howwe channel it into making things. Over the past few years, the biggest change for me hasbeen that life and work feel completely integrated. Our involvement with communitiesoutside the company has really grown too, and with all these different places of living,tamaki niime feels like it coexists within us. That’s how we live now. Fujimoto: I imaginebuilding better environments and creating things together while engaging with localresidents and people around tamaki niime. As those relationships expand, we support each other. If something stays with them over the long term, I believe they’ll come back to tamaki niime. If we can keep those connections going, we can truly communicate what we’re about—and that’s something I really want to value.

2025 . 12 . 21

Fujimoto × Ishizuka — Talking About Daily Life with tamaki niime

Fujimoto: In the end, I still don't quite feel like I can call myself 'PR.' Or rather, I feel that I now have a sense of my own value in engaging with the company and communicating tamaki niime in many different forms. Of course, the role of PR is still in my mind, but I believe there's more I can do, and I don't really want to be limited by that single label. Ishizuka: What I imagined at first was that once you got married or had children, you probably couldn't keep working. But the president is very understanding, and I'm so happy that I can properly do the work I'm able to do. Compared to the past, what's different now is that there are so many more staff members I can entrust things to, and I can now get help. And if someone else is having a hard time, I can step in for them. Being able to work together with everyone like that makes me truly happy. I think that's why I was able to give birth with peace of mind. You can't be blessed with children just because you want them, so I really feel that this environment has given me a life where both children and work can coexist.

2025 . 07 . 09

Niime Tamaki talks about "Niime Residence"

Tamaki: When I stepped into the house for the first time, I saw the vision that all the people, young and old, men and women, were enjoying and sharing rich times there. I want to inspire the world with suggestions about what future lifestyles might be like. Based on my assumption that the old lifestyle was rich, I aim to prove it here. For those visiting from around the world, I encourage them to experience this place. I want to cooperate with people in the community!

2025 . 03 . 14

We are so grateful to you, Mr Ito.
< part 2 >

Tamaki: I wondered how I could achieve both the soft texture of the fabric and good fabric structures. I made full use of parts of the power loom as it is, and searched for a way of weaving to get the softest fabric. There were many times the parts of the machines broke down, and I asked Mr Ito to fix them. I kept working with Mr Ito in a three-legged race. Because of that power loom, I could make the shawls, the One and Only product, which I hope to make continuously in my life. It’s all thanks to Mr Ito.

2025 . 02 . 02

We are so grateful to you, Mr Ito.
< part 1 >

Tamaki: I said to Mr Ito, "I want to take this power loom to my factory! I have never used it, but can you help me to use it?" And he said, "You said something interesting. Okay, I got it! I will do it!" If I asked other people, they would probably tell me that I had better not do it, but Mr Ito accepted it…. I thought I had made it. I was happy.

2025 . 01 . 01

niime: The Year's End and a New Beginning in 2024-2025
For the new 20th year!
Theory of the reformation of 'tamaki niime' on New Year's Eve
〈the year-in version〉

Sakai: In the year 2025, all we need to do is recognise and think about the things with a　sense of tension, and take action. They need to remind themselves that. I think speed is　essential, which is the main thing, whatever we do, especially in ’tamaki niime’. Not only two of us, but also 'tamaki niime' all need to be back to the basics. You also need to think about the customers who take our products into their hands, imagining how impressed they are and what their facial expressions are like.
Tamaki: The Niime Residence will open before the Osaka Kansai Expo, and we will also have a shared house in the Shima district, where the expo will be held. I want everyone to enjoy staying in Nishiwaki. At the back space of the Niime Residence, it is planned to have a space where I can make things, I am going to introduce new products made from animal fur. I want Sakai to be a store manager there.

2024 . 12 . 31

niime: The Year’s End and a New Beginning in 2024-2025
For the New 20th year!
Theory of the reformation of 'tamaki niime' on New Year's Eve
〈the year-end version〉

Tamaki: When we moved the Shop & Lab here, I told our stuff I wouldn’t do it. Instead, I want them to think up. Even though it took time to build up the system, everyone in the factory started to think about what they could do and create products using their hands, and each team started to run smoothly now, and they began to make products based on their own ideas. We are on to the next stage. We can make products from original materials such as threads. We made it possible for all processes to be completed in the company, so there's no reason that we don't dig into it, right? With horizontal relationships, 'tamaki niime'; gets renewed by the system of challenging new things with everyone. In order to do it, I’ll show my examples. I mean, I have to tell them, "Follow me." I;m going back to the factory.

2024 . 12 . 26

About the Circle of Life, Earth, and Creation
〈part 2〉

Tamaki: There’s me, and everyone on Earth. A new life is born, and someone dies, which is a ’cycle of life’. When you see it as the scale of Earth, it’s necessary that someone is born and somebody dies with happy or sad feelings. Accepting that such events are needed on Earth could make you feel more peaceful.

Sakai: As we must live, I would like to live peacefully. I like calmness. However, how much you get emotional, I think it is okay if you could say, "I love you". How awfully you argue with someone if you could say that as a human, the war wouldn't occur. Only peace exists from love, not from love and peace.

2024 . 11 . 25

About the Circle of Life, Earth, and Creation
〈part 1〉

Sakai: In a sense, we make things with purposes, right? But the process of having children is different. We couldn't predict 100%. That's the different point from manufacturing. For manufacturing, we can see how they go and predict how they will be made. However, we are not sure about the birth of children or animals. In such a way, the Circulation of Life is what 'tamaki niime' has been doing and will be doing in the future.

2024 . 07 . 30

tamaki niime okurimon

The gifts from the former capital of Kamakura to the world

'Okurimon' might be a special place where the products of 'tamaki niime' argue and become friendly at higher dimensions. While incorporating lively improvisation, the developing process of this space, which is like being alive and flexible, surprisingly looks like the creations of 'tamaki niime'.

2024 . 06 . 15

Visiting Katsuyama in Fukui, the roots for Tamaki Niime

〈 part 2 〉

Niime’s mother; Kazumi: Niime only wore monotone colours. It's marvellous to me that her products have a lot of colours. So her colour sense has developed because her favourite colours were based on mono colours. If workers worked hard to make one product but just spent time making money, do you think they enjoy making products? The workers are not enjoying creation, and that spirit would transfer to the clothing. Niime said, "People wouldn't feel comfortable with such clothing. Each product is made by workers who enjoy creation; I am sure customers feel that spirit". She believed in it and worked hard.

2024 . 05 . 06

Visiting Katsuyama in Fukui, the roots for Tamaki Niime

〈 part 1 〉

Niime’s mother; Kazumi: Niime hates wearing layers of clothes and looking bulky in the morning. Ever since she was little, she had a preference for comfort and ease of wearing. Many people asked me how I raised them. (laugh)

2024 . 01 . 20

Encyclopedia of niime 100th anniversary
niime Year In, Year Out 2023-2024

New Year's Eve 'Giant Killing' random discussion

〈 Year In extended version 〉

Tamaki: They told us we could make it if we tried! And we are doing fantastic work. Then we became so happy. They made us feel that 'tamaki niime' can go forward. We can go to the world!! They encouraged us, and we came home with confidence.

2024 . 01 . 01

Encyclopedia of niime 100th anniversary
niime Year In, Year Out 2023-2024

New Year's Eve 'Giant Killing' random discussion

〈 Year In version 〉

Tamaki: That is why I think I connect with nature. Everything is connected…to me, Mr Koshikawa, my dog Limo, the earth and sky…the world and everything on the planet are together. If I ask you to move your right hand, you can move it, right? If I order to have rain, it will rain. The principle is the same. (laugh) If you wish, it comes true. It's based on the same principle that three pizza places were opened in town when I really wanted to have them.

2023 . 12 . 31

Encyclopedia of niime 100th anniversary
niime Year In, Year Out 2023-2024

New Year's Eve 'Giant Killing' random discussion

〈 Year Out version 〉

Tamaki: What I think is the problem is that it has become a national disease. People can't express their thoughts. They never express their opinions because they care about other people's thoughts. Because of the pandemic, people who are used to wearing masks are not smiling. Their minds and outside bodies don't match. That became their habit to be expressionless.

2023 . 12 . 04

“Discovering New Things by Taking Lessons from the Past”

Episode: Mr Takanori Chaya 〈 part 2 〉

"I worked for any needs all-around. Rather than having assigned jobs, I like to work freely in an environment, I don't like to feel constrained. I can work freely. They provide me with such an environment. I feel trusted. But the requests from Tamaki and Sakai are my first priorities. When they ask me, I do as fast as I can even though I am doing other jobs. I don't change that like before."

2023 . 11 . 05

“Discovering New Things by Taking Lessons from the Past”

Episode: Mr Takanori Chaya 〈 part 1 〉

"I knew they were an apparel company just by looking from the outside. They were...unique. (laugh) I have learned a lot about looms after getting into here. I came to talk to other people at loom shops and found out Tamaki and Sakai were doing unusual things. (laugh). That's when I first realized it made sense. Those two are crazy!"

2023 . 09 . 30

niime “Discovering new things by taking lessons from the past”

The episode: Ms Miyoko Ae

"I challenged myself to live in Slovenia for six months. The Pandemic suddenly started. I got a phone call from the Japanese Embassy telling me that international flights would stop flying in a few days. I didn't want to go home in this situation. So I told them that I would stay. (laugh) I experienced a lockdown there."

2023 . 08 . 07

niime “Discovering new things by taking lessons from the past”

"The pop-up store experience in NY for the first time made me change my way of thinking. When people ask for products or orders, I have learned not to just respond passively, but need to try to offer more. I got that point of view from that experience."

2023 . 06 . 22

Three internship students talk about tamaki niime.

Ikumi: “I had an image that this company is very much like an apparel company. It was completely different in many areas. I butchered a deer. They asked me casually, "Don't you want to try it?" I probably wouldn't have had a chance to do it elsewhere, so I did it. I butchered a deer. They asked me casually, "Don't you want to try it?" I didn't think I would work on the farm, either.”

2023 . 05 . 21

The niime report: a sneak peek report about Nakahata Dormitory

Along with the 'niime mura' concept, they embodied it in their 'Living' perspective, which is flexible community life. It looks like Nakahata dormitory shows the reality of it. "Just like the Japanese saying, 'Eat rice from the same pot'. It's essential to eat and sleep together!"

2023 . 01 . 18

A New Beginning 2023 New year ‘shooting the breeze’ — The Secret of Airheads!

Tamaki: In immersion in the virtual world, you don't have much chance to stimulate your five senses. Increasing the number of animals this year; I hope more staff stimulate their senses.

2023 . 01 . 01

niime: The Years End and a New Beginning in 2022-2023

＜a new beginning version＞

2023 New year ‘shooting the breeze’ ＜part 1＞ — boost sensitivity

Sakai: Doing your best in life equals working hard for something, right? If you try to do your best, your energy goes to anything you engage in. Basically, you should focus on doing your best.

2022 . 12 . 31

The Years End and a New Beginning in 2022-2023

Tamaki: Well, "tabe room" is the central place where everyone gathers. We still have it here because Hatsuko had been working to keep it. It was kept with "delicious meals", which is one of the most important things. So it was essential of ‘tamaki niime’.

2022 . 11 . 07

Maku Team discusses their Vision: The cycles of Farming Life.　

Yanagi: As the materials for making products, many animal fibres, such as cashmere and mohair, are used. We want to keep cashmere goats, angora goats, alpacas…and black sheep. So a total of 24 animals are coming here.

2022 . 10 . 09

Maku Team discusses their Vision: The cycles of Farming Life. <part 1>

Yanagi: Is this way of agriculture what 'tamaki niime' can offer, which is the original way of agriculture? It is not farming for industry, but work for living created by people. It can connect with various people. We want to weigh that concept in: Here is niime village.

2022 . 06 . 30

Online outbound team discussion: Wa and Toru

〈 part 2 〉

Motooka: 'tamaki niime' express naturally, but some parts are represented aggressively, which may be closer to what I want for the brand. We consider the customers who receive them, so we try to make comfortably expressed products and easy to understand. Since the company allows me to challenge many things, if there are things I want to try, I want to do them without complaining or without selecting a genre.

2022 . 06 . 08

Online outbound team discussion: Wa and Toru

〈 part 1 〉

Motooka: We opened the online shop on February 2, 2020, when COVID hadn't yet been discovered in Japan, but at the end of February, the situation became so urgent that we decided to sell masks. I remember we had already made Tamask in February.

2022 . 05 . 02

“tamaki niime shima” has launched! Asking Tamaki and Sakai about their thoughts.

〈 part 2 〉

Tamaki: It is more like an intersection, not a hangout spot. You might run into someone you know that could surprise and pique your interest. I am happy if that place gives you a chance to start interaction. If we could estimate economic effects with this intersection, we would find out if there's meaning to having Shima.

2022 . 03 . 30

“tamaki niime shima” has launched! Asking Tamaki and Sakai about their thoughts.

Sakai: We choose white not to copy someone else, but white is the best colour to go with various products we have now. Without mixing up, each one could appeal to each existence. That is why I think we chose white, but we just felt that choosing white was the best.

2022 . 01 . 15

Project leaders, Masanao Yamashita and Mio Fujita

speak on 2022 and their New Year declaration.

Yamashita: If we could give customers our happiness and strength, they would become happy. That’s the essential point. So I hope that all staff of 'tamaki niime' will genuinely enjoy the works that we are doing now.

2022 . 01 . 01

niime: A Year End and A New Beginning 2021-2022

〈 A New Beginning Version 〉

Tamaki: I definitely think the newborn 'tamaki niime Shima' is the key in 2022. I visualize connecting with unconnected points we had to work with 'Shima' in the centre. It functions as the entrance of 'niime village'. We want to promote the growth of Nishiwaki. I hope we can send our messages from there to the people who don't know us yet.

2021 . 12 . 31

niime: A Year End and A New Beginning 2021-2022

＜A Year End Version＞

Tamaki: In 2022, I want to connect with Machida and Nishiwaki more. So I want to make a cycle of movement for all the staff that the manufacturing staff start a habit of going to Machida in Tokyo at regular intervals and interacting with customers, feeling the sense of Tokyo and coming back to Nishiwaki to make creations again.

2021 . 12 . 21

Sewing Team member, Naomi Miyazaki, talks about her hyper-sensible creativity.

“We always keep images of what we have seen, touched or experienced from long ago, right? Scarlett O'Hara influenced the flared skirt in Gone with the Wind when I watched it in high school. Watching movies is not just enjoying stories; I enjoy watching the details of surrounding views, props, and colour tones. If they match the main characters, I think such movies are incredible. I can improve my sense of style by watching them. I study what is good.”

2021 . 11 . 20

Sewing Team member, Katake, explains why she is insatiable for creativity.

“As we use sewing machines regularly, we try to make something pleasing to customers. It's just a simple idea created for customers who may be happy to have them. Our workplace may be a more accessible environment for concepts like "we may be able to make this" or "how about using this cloth?”

2021 . 10 . 28

Ms Tamaki and Mr Sakai talk about ‘The niime Village Concept’.

Sakai: Rather than focusing on making 'The niime Village Concept', it should be natural as we live with what we like to do daily. That sounds like more of 'tamaki niime'. It is more flexible　and free of rules, which would make the excellent niime Village as a result.

2021 . 10 . 05

Ms Tamaki Niime talks about ‘The niime Village Concept’.

“In my vision, we rotate things well, and people living there are all happy and excited, and they are in the condition of being sustainable.”

2021 . 09 . 16

Ryuta Fujimoto, in charge of Public Relations, discusses 'tamaki niime's' core belief.

“We sell 'a scrap of cloth' in Machida. Our customers can decide the price. We ended up deciding to allow customers to choose their value themselves. Doing that would make customers take care of it by themselves, which we think is more important. If they don't pay for the given value but rather invest money for the value they provide, I think they would pay attention to use with care for a long time.”

2021 . 08 . 16

Ryuta Fujimoto in Public Relations talks about the 'Fabric Store' and TOKYO MACHIDA.

“Although the scale of Banshu-ori is being reduced, young weavers and our young team are working to make this product region more exciting.”

2021 . 07 . 08

July 9, 2021, 'tamaki niime' Tokyo Machida store opened!

Tamaki: It is a round concrete building without straight lines anywhere inside or outside, even the staircase. You may feel like being in the womb. So you feel instinctively secured and comfortable inside of the round space, but it's so unique because it's happening in the centre of Tokyo. You may not understand it if you don't experience it there.

2021 . 06 . 24

Mr Yamashita, of the ‘Knit team’, speaks about the potential of 'one item products '.

”I feel special when touching my woven products with my selected threads. At that moment, I am aware that I have never felt such a sense of touch before. So when I discovered that I created new products, I was very excited and wanted to tell everyone.”

2021 . 05 . 23

Asking Mio Fujita about new possibilities of events 'TenTen'.

“But the more often we held the event; the customers began to choose brighter colours. So I have learned that the districts or places are not related to what they want. Our outfits would be magically loved by everyone everywhere.”

2021 . 04 . 20

The interview with Ms Iwamoto, a member of the 'Dye team' about this year.

“'Botamask' is the first announced product that uses a botanical dye-post-dyeing method in 'dye play'. The team discussed using plant material dyes because the masks cover the mouth.”

2021 . 04 . 03

Mr Sakai’s Branding Strategy

〈 part 2 〉

Sakai: We can be more active. Running a business would be more interesting if we work directly and instinctively with our inspirations and let our logical thoughts follow later. I believe we can be more vigorous.

2021 . 03 . 15

Mr Sakai's Branding Strategy

〈 part 1 〉

“I always try not to accomplish it. I believe in the phrase 'Doubt the obvious'. I have kept my faith in 'the completion of unfinished'.”

2021 . 03 . 02

We announce niime's fabric store!

〈 part 2 〉

Tamaki: I remember the old days of fabric making with Mr Nishikaku. We kept making fabrics in conversations with artisans. I have been thinking about how our staff could meet with them and learn from them. It would be an excellent idea for both of us to open a 'fabric store' and mingle together.

2021 . 02 . 15

We announce niime's 'fabric store'!

〈 part 1 〉

Tamaki: tamaki niime was asked to sell fabrics. Artisans or anyone who wants to buy would gather and discuss, making it possible to make fabric development suggestions. They will develop to flow ‘B to B.’ Just like what Mr Nishikaku and I did. Students can get ideas, and craftsmen create what students asked for. I hope they learn about fabrics while still students, and I hope they expand to create exciting ideas.

2021 . 02 . 01

2021 'New Film Crew' has launched!

〈part 2〉

Kubo: If they are routines, they are not live. Weavers, knitters, and videographers are doing different works but doing 'the same thing'.

2021 . 01 . 15

2021 'New Film Crew' has launched!

〈part 1〉

Fujimoto: As I have public relations experience. I want to introduce the people we have been working with and bring the things into this team to suggest plans.

2021 . 01 . 01

niime: The Years End and a New Beginning

〈a new beginning version〉

Tamaki: People asked me, "Where is 'tamaki niime' going?" or "Do you have a hard time as president of the company or running the company?" but I think making things, developing people, and raising animals, are basically all part of creation. In 2021, we declare that we won't do what we aren't excited to do.

2020 . 12 . 16

niime: The Years End and a New Beginning

〈a year end version〉

Tamaki: After a year, each individual's character strengthened the teams and created the online store. After thinking through how they could improve them, they brought tremendous results. I think that's what brought us together.

2020 . 12 . 01

"Connection team" x "Operation team", a stand-alone team discussion!

Mutsumi: What we are doing is not really like selling things. I wanted to have charming people who were like "tamaki niime" and introduce our products to the customers, not just to sell them.

2020 . 11 . 15

"Minoru team", where tamaki niime's energy is created.

〈part 2〉

Fukumori: For me, it is not just providing meals; it is more like offering entertainment. I want them to feel happy or be excited by enjoying different types of vegetables, which is my motivation to make vegetables.
Nasu: We had many problems to overcome, but we hope we could get 1 ton of harvest for the next year. Our rice is such a treat for you. Because it is made through natural cultivation.

2020 . 11 . 01

"Minoru team"; where tamaki niime's energy begins.

〈 part 1 〉

Nasu: The one we are cultivating is one of the Western kinds of cotton, very close to the purest white Egyptian cotton. We have been giving out cotton seeds at various events. The cotton fields are not only here. We have other sites that we ask some customers to grow, too.
Fukumori: This year, many people are voluntarily self-quarantining or staying home, and there are many requests from people to share the seeds. So we ask them to help our "sakumen", making cotton. They have been increasing.

2020 . 10 . 15

"Shop team"; delivering great works and creating close relationships with the customers.

〈part 2〉

Matsumoto: They came to know us by "Tamask" and saw the outfits. I think we are increasing in customers who start understanding essential items and have become regulars during the pandemic.

2020 . 10 . 01

“Shop team”; delivering great works and creating close relationships with the customers.

〈part1〉

Tanaka: I was working at the department store before that. For the first time, I had a chance to touch shawls made from the cotton. I was so impressed with their softness, which was completely different from other brands that I had experienced at many exhibitions.

2020 . 09 . 15

Mr Fujimoto × Ms Ishizuka discuss the new ‘tamaki niime’

〈part 2〉

Fujimoto: We produced them rapidly because we had experienced making "tamask". This helped us understand how to work effectively as a team. We demand a more rapid response for items that we have to create now. Not working individually, we connect and blend together to make it work. That's how the company tries to make it work.

2020 . 09 . 01

Mr Fujimoto × Ms Ishizuka discuss the new ‘tamaki niime’

〈part 1〉

Ishizuka: The COVID Pandemic was a trigger to bring us together to move in the same direction, which was making masks. That means that we can blend without teams. Since we have come to this point, we can mix or blend with what we have been setting up so far.

2020 . 08 . 15

A frank and open discussion, the "Sew team."

〈part 3〉

Kawabata: I think we could make people happy with our products, because when you wear it, it affects your mentality. I’d like to create more of them to warm people's hearts.

2020 . 08 . 01

A frank and open discussion, the "Sew team."

〈part 2〉

Miyazaki: All the masks everywhere have sold out! I went to a drug store in Nishiwaki, and they told me there was none. I hope we could make them immediately.
Tu: I have the same idea!
Tamaki: Make the masks immediately!!
On January 30th, 2020, the history of “tamask” began through LINE conversations at work.

2020 . 07 . 15

A frank and open discussion, the "Sew team."

〈part 1〉

Kawabata: Especially here, they prepare to complete garments from designs up to production. This is the only place we can work through the whole process.

2020 . 07 . 01

The Gentle Flames of our Creative Ambitions the “Knit team”

〈part 2〉

Miyamoto: For the team goal, I would like to have the knit products become one of the leading shares in all "tamaki niime" products.

2020 . 06 . 15

The Gentle Flames of our Creative Ambitions the “Knit team”

〈part 1〉

Yamashita : The main issue we have is how we could create unique products, which is different from other companies. We didn’t get approval from Ms Tamaki and worked until 2 or 3 am everyday….

2020 . 06 . 01

"Weaving team" that weaves in six colours

〈part2〉

Nakao : Yes, I’m really involved in various jobs. Rather than nurturing people, they just have us do it, more and more. (laugh)　What I want to do in the future is get more involved into design.

2020 . 05 . 15

"Weaving team" that weaves in six colours

〈part1〉

Taniguchi : We are currently not producing shawls. We switched to making masks. First, we make the gauze. Because of the coronal damage this time, gauzes are running out in various places, so we can deliver them to those who need them.

2020 . 05 . 01

tamaki niime, the meaning behind announcing of making masks

〈part2〉

Sakai : You know what? Even daydreaming outside by myself, there are many aspects of entertainment. I believe we will refine our own enjoyment from now on. I hope everyone becomes aware of its importance.

2020 . 04 . 15

tamaki niime, the meaning behind announcing of making masks

〈part 1〉

Tamaki : We tried many things all of last year. We tried to do many things, but we couldn’t make it for most of them. After making masks, however, it seems everything has started moving in the right directions.

2020 . 04 . 01

What is the "Wa（わ）team"??

〈part 2〉

Motooka : Additionally, we are not only making clothes but also working on multiple projects. There are multiple possibilities.

2020 . 03 . 15

What is the "Wa（わ）team"??

〈part 1〉

Ohama : I made a suggestion that it would be better to verbalize the ideas that came out from Tamaki and Sakai when we were talking.

2020 . 03 . 01

“Dye team” appears!〈part 2〉

Calculated coincidence

Watabe : I want to make “Sukumo” which can dye for the original Indigo dye without using chemical substances at all. I want to make Hie-cho famous for the Indigo dye.

2020 . 02 . 15

“Dye team” appears!〈part 1〉

We don't dye the same colours.

Iwamoto : On the general world market, they make the products with the existing colours. There is no limitation in making our products if we make everything by ourselves.

2020 . 02 . 01

nime’s talk

About ‘job’ and ‘creation’
〈part 2〉

Tamaki : For me, it is the work. I don’t have to dictate If this or that is work. It all includes my "work", or it means "living". I would say if your pursuits only benefit you at present, you couldn’t really develop your creativity.

2020 . 01 . 15

nime’s talk

About ‘job’ and ‘creation’
〈part 1〉

Tamaki : We don't separate design and productions. We can think of designing while producing. That's our stance. If our teams can get “that creation”, there is nothing to worry about.

2020 . 01 . 01

niime’s crossing into a new year talk
back to the beginning announcement by Tamaki & Sakai
〈part 2・on New Year’s Day〉

Tamaki : I believed all I needed to do was just to devote all my energy to the things which make me happy and have fun. So, we, “tamaki niime” will change in 2020, right? I feel we have been changing.

2019 . 12 . 15

niime’s crossing into a new year talk
back to the beginning announcement by Tamaki & Sakai
〈part 1〉

Tamaki : We discussed where the future “niime tamaki” heads for. While we had spent some such years, we really enjoyed ourselves. Having risks in a sense, we were nervous about living each day, but we had felt alive.

2019 . 12 . 01

niime's a little over twenty-minute talk

About roots〈continued from the first half〉

Tamaki : Living is fun, isn’t it? I mean every day. Because my job is one of my hobbies, I have so much fun doing it. They frown to say not to understand that working is fun. Why don’t they have fun?

2019 . 11 . 15

niime's a little over twenty-minute talk

About roots〈part 1〉

Tamaki : Whatever you receive, whatever types of farming you do, even if it is good for the environment or not, more than all these things, it is more critical to have creations for us to make us happy and have fun. I have reached that point, not just thinking about it in my head.

2019 . 11 . 01

niime’s twenty-minute talk

About ‘play’〈part 2〉

Niime and Sakai's discussion about "play" continues on, and it hasn't ceased heating up. We have found that they have their own distinct differences in how they 'play'.
Tamaki “ I believe it is crucial to be open as to what we are doing now. We don't need to show off how we are doing or to impress others.”

2019 . 10 . 15

niime's twenty-minute talk

About 'play'〈part 1〉

This time our topic is "play". Tamaki and Sakai see their work as a form of exciting play, as they call “niime’s play theory”. They began to talk about vivid memories of games in their childhood and then investigated frankly what "play" is. Sakai “Playing is the ultimate thing that we want to do. Nowadays people consider things so logically. When we were kids, playing was more three dimensional.”

2019 . 10 . 01

niime's twenty-minute talk
About a 'natural attitude'

〈part 2〉

In the new 'niime encyclopedia' twenty-minute talk part two, Tamaki and Sakai will continue to talk about a 'natural attitude' in a relaxed and casual way. The subject goes from the 'exhibitionistic' to the ‘environment for raising children' and the 'compulsory education'.
Tamaki “We cannot learn without a natural attitude, with a little excitement. Our brain will reject it if someone says, "Okay, it's time to study!", and force us to do.”

2019 . 09 . 15

niime's twenty-minute talk
About a 'natural attitude'

〈part 1〉

A new twist for the niime encyclopedia! Ms Tamaki and Mr Sakai will provide quick answers in a twenty-minute discussion of the theme. The current theme is "natural attitude". How will they answer?
Sakai : With a natural attitude, it does not matter if you are stylish or not. I believe you can be the way even if your intention isn't to be cool or not.

2019 . 09 . 01

Are we ending the 'niime encyclopedia'?

"The 'niime encyclopedia' has been too long. Don't you think so? ", Tamaki said. "Only our hardcore fans love to read this, but many people must be bored with it." How can we spread 'tamaki niime' brand, which never stays in one place, trying to evolve to make progress? Tamaki and Sakai, join me to discuss their thoughts openly. What should we do with this web project, 'niime encyclopedia'? What can it be?

2019 . 08 . 15

Transparency, and niime's organizational belief

To create openly. That is one of the unshakable policies,'tamaki niime' believes in. Not just showing her Lab through the glass window and guiding people around. By listening to Tamaki and Sakai's talks, their desires and beliefs in the 'tamaki niime' organization have been likened an open and inviting breeze. At the same time, it is like flowing water which never stays in one place, changing its shapes and states gradually.

2019 . 08 . 01

‘Mittsu kai’

Tamaki "Are we gonna talk about 'Mittsu kai' this time? Then, wouldn't it be better to ask our staff? "
Sakai "I guess, Fujiryu."
Tamaki "Fujiryu and Fujita."
Sakai "Let them join."


‘Mittsu kai’; the 3rd Relocation Anniversary Event of 'tamaki niime' will be held for 6 days from Saturday, August 10th to Thursday 15th this year. The Shop & Lab will be staged with scale-ups and more events every day.

2019 . 07 . 15

An intuitive sense is necessary.

An intuitive sense is necessary.
Tamaki moved to the home of Banshu-ori, which made it possible for her to have intense interactions with the Banshu-ori craftsman Nishikaku to create fabrics. After trials and errors, she finally produced the 'only one shawl'; the representative creation of 'tamiki niime'.
However, it was not the only thing Tamaki learned from Nishikuru; a walking dictionary of Banshu-Ori, and hinted at its unique manufacturing techniques.
I'd like to listen to Tamaki and Sakai, who has learnt a lot and made decisions via little things and conversation with sharp and flexible sensibility and intuitive sense to build their brand and management.

2019 . 07 . 01

Being "新雌(niime)."



"To create a new society where women can shine."


That's Tamaki Niime regularly mentions. She puts her heart and determination into the name "新雌(niime)" that she would like to express and propose "the new female image."


This time, the talk session is about being a woman; being "新雌(niime)". And about the meaning in depth and value that the only creation has.

2019 . 06 . 15

Significance of "Koshirae kai" and the future.

We’d like the people who visit our Shop & Lab not only to buy our works but also to have various experiences as creators. Furthermore, we’d like to grow as a community in this area through creation.
This is the second part of the tamaki niime’s new trial “Koshirae kai” interview with Tamaki and one of her staff Fujimoto.

2019 . 06 . 01

Enjoyable creation at 'Koshirae kai.'

The tamaki niime 'Koshirae kai' launched in February of this year and has been held on each national holiday.
So far, we have had natural soy sauce making, indigo dyeing, silkscreen printing, small handcrafts using old cardboard boxes, and cotton seeds sowing. It is a workshop place where various creators are invited to each lecturer, and the participants can enjoy valuable creative experiences.

2019 . 05 . 15

niime History Chapter 6

Evaluate, then Create a Workflow.

As the tamaki niime brand moves forward, launching promotional events; it seems that much like the art of creation there is a carefully designed workflow based on keen judgement and mechanisms that surprise recipients.

2019 . 05 . 01

niime History Chapter 5

Learn, think and act.

My family runs a boutique in Katsuyama, Fukui. They brought me along when they went to wholesale stores in Osaka. Tamaki, who was looking forward to finding her favourite clothes, soon became tired of ready-made garments. From early childhood, she began her journey into the world of creation.

2019 . 04 . 15

"ONLY" and "ENOUGH"

There was a priest of a temple, Master Sougen Yamakawa - the chief priest of the Rinzai school Shōgen-ji, that my late father considered as a teacher and was always fascinated by him.

2019 . 04 . 01

niime History Chapter 3

Just the way it is and the Only One

"Our brand philosophy is not like the one of the so-called fashion industry giants. " As Sakai says, 'tamaki niime' embodies the passion of creation, the value of the one and the only works with its spirit of freedom.

2019 . 03 . 15

Dyeing with Mud

Ms Tamaki first said, "you know 'Bengala-Zome (Bengala Dyeing)', right?"
and she started speaking about her new challenge in the tamaki niime style.

2019 . 03 . 01

tamaki niime × Earth Regeneration Lecture

〈 Part 2 〉

"If it is the best for the earth, then we must accept it."
Ms Tamaki, who considers the standards of the Earth, a vast living organism of which she is part, met with Mr Tomonori Yano, the Earth Restoration representative, an association that promotes global environmental activities.

2019 . 02 . 15

tamaki niime × Earth Regeneration Lecture

〈 Part 1 〉

If you have visited the tamaki niime Shop & Lab recently, you may have seen the soil around the building shaped like a corridor, and various trees and plants have been planted.
From January 28 to 30, a three-day event titled "tamaki niime × Earth Regeneration Lecture" was held. The staff of tamaki niime, including Tomonori Yano, the Earth Regeneration: Creating a Forest of Harmony representative, and participants from all over Japan worked to regenerate the soil of the Shop & Lab.

2019 . 02 . 01

niime History Special Edition - RIP - To My Late Father.

Tamaki Tatsuo, the father of Tamaki Niime, passed away on January 8th. He was 70 years old.

2019 . 01 . 15

niime History chapter 2

Originality

Her unique creative process working in Banshu-ori style has become very popular. Now that it is a well-known concept due to tamaki niime's originality, we seek to understand her strategies and processes in trying to launch her name brand, as well as her thoughts.

2019 . 01 . 01

niime History

chapter 1
Independence

Happy New Year.We hope you enjoy the "niime Encyclopedia" this year as well. Today, from the first day of the New Year, we would like to begin our new series; the "niime History." Tamaki Niime herself will discuss the progress of ‘tamaki niime’ over the past 12 years.

2018 . 12 . 15

niime: a year’s end, and a new beginning

Since the 1st anniversary of the relocation "Hitotsu-kai", there have already been signs since the event held in September last year. In 2018, tamaki niime incorporated their thoughts and ideas into a plan that worked parallel with the creative side and communicated with their customers. They started to hold various events to display from multiple angles.

2018 . 12 . 01

The “root” of tamaki niime

"Enjoy creativity and continue to explore earth-friendly things." Recently, a term was expressed that encompassed the corporate philosophy and management guidelines of tamaki niime. They call it the "root".

2018 . 11 . 15

Ms Ishizuka × Mr Fujimoto

discuss 'tamaki niime' and their Future

The two of them work together on the “Weave team.” Both have worked on creation with a sincere attitude and have argued with each other because of the different approaches towards work. And beyond that, an incredible story awaited ... A sequel to the discussion by Ishizuka x Fujimoto.

2018 . 11 . 01

スタッフ石塚×藤本、tamaki niimeを語る。

In this 'encyclopedia of niime', we will introduce you to tamaki niime from the perspective of the staff working in the Lab.Mana Ishizuka and Ryuta Fujimoto pursue creation with a sincere attitude while having repeated discussions with the "Weave team" and improving themselves through friendly rivalry. We will hear their thoughts.

2018 . 10 . 15

niime Job offer. This is the type of person we would like to hire!!

tamaki niime is a company that is unlike any other "company" in the general public, as its attitude towards creation is unbound by one specific concept. After Tamaki's "awakening" the company entered a new cycle, and now the human resources department is looking for job candidates different from before. Now the "encyclopedia of niime" will deliver an "honest" career discussion with Tamaki & Sakai and staff Ryuta Fujimoto.

2018 . 10 . 01

The beginning of a new cycle

Regularly pondering the significance of creation, they continue to explore their potential and the relationship with the world moving forward. It will also be a thorny journey that requires enormous effort. The "Zakkubaran-kai (open discussion)" was held in the Shop & Lab of tamaki niime in the "Navel of Japan" to invite the members of "Unagi no Nedoko", who work mainly in Yame City, Fukuoka to convey the creation of Kyushu Chikugo. Tamaki felt a symbiotic spirit between the people in Kyushu, who have similar aspirations as herself. The event, held in a relaxed atmosphere open to customers; considered their own nature; enkindled a moment of sympathy and touching upon Tamaki's own awakening.

2018 . 09 . 15

'Going back to the beginning.'

The "Zakkubaran-kai (open discussion)" was held on September 2. There, they invited the "Unagi no Nedoko (Eel's bed)" staff from Yame City, Fukuoka Prefecture to work on solving local issues through creation. Tamaki was so caught up in her ambitions; she didn't give herself time to engage with the people from Kyushu and their clear vision.

2018 . 09 . 01

Aspiring to self-sufficiency - We would like to be 'a safe haven' for an emergency.

"The day will come when conventional things are no longer common in the society." Running parallel with her creation, Tamaki, who has been aware of the dangers of the foundation of modern society with her keen sensibility, has started searching for a lifestyle to protect themselves which doesn't rely on the systems that seemed to be conveniently solvable with money.



2018 . 08 . 15

Aspiring to self-sufficiency - a new experiment in food and agriculture.

Surrounded by nature, the 'tamaki niime' Shop & Lab is filled with a comfortable air at the foot of the lush green Okanoyama located at the 'Navel of Japan'.  The Hatatani river flows in front of the Shop & Lab, and the vast cotton field it nurtures cotton spreads out before it.  In such a free environment, Tamaki is thinking of the planet's ecosystem.  It is inevitable for Tamaki, who is living every day as Vegan, to increase concern for food and agriculture. 

2018 . 08 . 01

Talk about "tamaki niime ‘Futatsu kai’".

The Shop & Lab 2nd Relocation Anniversary Event "tamaki niime ‘Futatsu kai’" will be held for 9 days from Saturday 11th to Sunday 19th of this month. It’s been a year since ‘Hitotsu kai’; the first-anniversary event was held.  It was full of a relaxed, natural atmosphere not only inside the shop but everywhere in the lab with the men and women of all ages enjoying the festival.

2018 . 07 . 15

The story of “新雌 (niime's)” birth. -  "To create a new society where women can shine."

Tamaki Niime created a new era of the female image, and she has embodied it herself. The brand name “玉木新雌 (tamaki niime)”, which was named in 2004 at the time her brand was launched, seems to have deep thought and ideal of Tamaki beyond the concept of a fashion brand.

2018 . 07 . 01

Tamaki and Sakai. The origins of an unlikely collaboration.

Unconventional thinking.  Without relying on the existing theory, pursuing our own quality methodology faithfully, to get the best out of oneself.  That is the point both Tamaki and Sakai have in common.

2018 . 06 . 15

Discussions by Tamaki and Sakai, and the essence of creation.

At the exhibition in Tokyo, the encounter with Mr. Hirofumi Nishikaku; a Banshu-ori craftsman, connected to Tamaki and Banshu-ori. "I was certain that it would be an interesting creation if I tried to produce perfection of the material, specifically fabrics. I felt its value would shine if I polished it." Tamaki recalls.

2018 . 06 . 01

All the staff pursue their creativity, new creations.

As represented by the shawls, tamaki niime's work of art has been widely loved because of the expression of the freedom; free from limitation of age, gender or body shapes to wear.

2018 . 05 . 15

Shawls, and tamaki niime's creations.

A light and soft fabric that brings you a comfortable feeling. A deep, vivid shade expressed in a combination of bold but delicately coloured threads. A cherished work of art, worldly, and free from limitation of age, or gender. Love that dwells upon a singular oeuvre whilst displaying varying expressions, one at a time. A shawl is a more than a work of art; it is an expression of philosophy and feeling.

2018 . 05 . 01

To talk about “Hara goshirae kai”
‘tamaki niime’ meal trial.

This new creation “Hara goshirae kai”, which is good to our bodies and the earth, is produced by tamaki niime and the food creators.
It launched in January of this year and has been held every Saturday and Sunday at the ample and cozy space ‘tabe room’ on the second floor of the shop. The food creators from various restaurants switch menus daily, and provide a unique cuisine using plenty of the freshest vegetables.

2018 . 04 . 15

To the creation of global standards.

“We only focus on the concept:Is our creation good for the earth?”
That’s how Tamaki answered with a firm smile.

2018 . 04 . 01

I would like people to know ‘tamaki niime’.
- Introduction -

Surrounded by her soft and colourful art, she faces the tradition loom stoically.
With a smile as warming as the natural sun, she stands among the sun-dried shawls as the flutter in the pleasant breeze.